To finalise the review of the QVED conference in Munich last February, here are the highlights from its third and final day.
A long day with two heavyweights of editorial design lined up early in the morning: Roger Black, art director that has worked in almost every major magazine in the US, and Steven Heller which has written almost every single editorial design book in the last two decades… also joined by John D Berry, former editor and publisher of U&LC (Upper & Lowercase) the ITC typographical publication that has almost reached the status of ‘legendary’, and lived from 1974 to 1999 (if you never got the chance to hold one of its issues in your hands, at least you can now download pdfs here).
The idea was to have these three legends talking about U&LC and its legacy, but of course they offered much more than that, sharing all kind of anecdotes and experiences from the early days of computerised typesetting. Steven Heller also gave a magnificent talk about avant garde publications, based on his book ‘Merz to Emigre and beyond’ which you can read a good review plus Q&A with Heller here
The rest of the day had many other great moments. To see how the guys behind FROH! magazine ran a ‘magazine creation’ workshop in Moldova (Last year they also showed us same workshop in Georgia). This exercise is great not just to see the mechanics of creating a magazine from scratch, but also as a way to research on how emerging national identities work and how can they be reflected in terms of visuals and editorial content.
This third day also hosted a session about editorial photography, interesting for its diversity. Specially interesting was the work of italian photographer Nicoló Degiorgis on his book ‘Hidden Islam‘
The evening got us some well known magazines (at least in the independent world). Rich Stapleton proved how eye for detail, consistency and a perch for strong branding pays off, as the success of his magazine, Cereal, proves.
On the other side of the spectrum (less sales) but equally popular, is children’s magazine Anorak. Cathy Olmedillas guided us through the process of giving birth of this labour of love that is a magazine for the little ones that is not linked to any movie / tv channel / children’s brand and just believes in good content and illustration to attract kids’ attention.
Last magazine was Flaneur, a new title that has gain a lot of interest recently, winning multiple awards with its fresh approach and innovative ideas. The magazine revolves around the idea of featuring one street per issue, but that notion is just a springboard to then explore many forms of story telling, all packed in a very fresh design.
To end up this fantastic edition of QVED, one of its organisers, Jeremy Leslie, took stage to expose his update on the highs of the new ‘golden era’ of magazine design. You can have the full Jeremy talk in English here
All in all, a great new edition of what is becoming ‘the’ editorial design conference in Europe..