discarded designs for the WTPF logo

WTPF Conference identity

Art Direction, Identity

The World Telecommunication and ICT Policy Forum needed a new branding that reflected the changes in the world of telecommunications, which is now bleeding with information technologies such as the internet.

The risk of telecommunications and IT-related communications is to abuse from the look of technologies and lose its human side. To emphasise that side, a ‘sketched’ globe was chosen as the logo, with hand-written type accompanying it. Interesting visuals mixing technologies with more human images were added to the branding, favouring those images that evoked words used in the communications such as ‘ideas’, ‘solutions’ ‘structure’ etc…